News & Press

E-commerce Transforms Into I-commerce

What is i-commerce? The term stands for “immersive commerce” and signifies the next step in the evolution of customer experience. Immersive technologies such as 3D visualization and augmented reality (AR) are joining…

Using the Novelty Effect to Increase Sales

The “novelty effect” refers to a short-term increase in performance that arises from external incentives. In the context of user experience, the novelty effect means that the buyer, seeing the product in…

Cappasity’s Webinar Recap: Get the Highlights

In our recent webinar, Hunter Cawood, Business Development Manager at Cappasity, was joined by Natalie Reyes, our Director of Innovation & Strategic Partnerships, to discuss how retailers can bridge the gap between…

How to Shoot High-Quality 3D View

If you’re about to create your own 3D View content, check out our tips for how to shoot a high-quality product video in the tutorial below. Read more

Rich Content and Immersive Content

“Rich content is something that captures attention and inspires,” says Andrew Busby, founder of Retail Reflections and a regular among the top 20 global retail opinion leaders. As a combination of various…

Join Cappasity’s Webinar on Immersive Technologies

With brick-and-mortar stores temporarily closed, online retail is on the rise, and customers’ habits are already changing. To keep up, retailers must bridge the gap between in-store and online shopping. Read more

Coronavirus Shapes the Stay-at-Home Economy

According to research by Coresight, traffic to brick-and-mortar stores has dropped significantly. Consumers are turning to online shopping, which presents a unique growth opportunity for businesses. But how to use it effectively?…

COVID-19 & E-commerce: Immersive Tech to Cure Losses

Cappasity Provides Free Access to Its immersive Technologies to Help Retailers Counter Coronavirus Losses Due to the spread of the novel coronavirus, brick-and-mortar retail is suffering losses — 40% of US shoppers…

Immersive Product Page Explained, Part 2

As you may remember from our first post in the Immersive Product Page Explained series, 82% of the 60 top-grossing US and European e-commerce websites offer product page UX performances that ranges…

What role will AR really play in the near future?

Augmented reality or AR wasn’t taken seriously until now. Google’s and Apple’s AR frameworks – ARCore and ARKit prove its potential and revolutionary role in technology. Read more